Search engines like Google, Bing, and Yahoo need text in order to position your website in their search results. Content is the most important aspect of your internet marketing campaign. There are many different types of content, such as pages, blog posts, infographics, slide shows, and PDF downloads. The process of creating content is equally important as the content itself.
How We Create Content Your Audience Will Love
Research is the first step in writing content that your visitors will engage with. Our experienced internet marketing professionals study the market attributed to your product or service. We also use tools on the internet to determine what search phrases or keywords people in your target market are searching for on the search engines.
For example, if your industry is about mental health we would search ideas closely related to mental health. We then create a list of keyword ideas for writing blogs, pages, downloadable lead generating PDFs and the like for which people are searching.
One keyword term using the example above for the mental health industry that we found data for is ”mental health problems.” This keyword is being searched for 2,900 times per month in the USA. We would then go ahead and create an interesting title, research the topic, and write clear, concise and actionable content based on that keyword.
Creating Content Graphics For Written Content
“90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text.”
After the article has been written and edited, our creative and talented graphic designers would create a high quality and custom header page graphic for the article. This graphic is essential in getting your audience to engage and read the content that was written. It is a great way to get lots of social engagement for your content that will return in quality visits to to your website, which will in return add purchases and leads to increase your profits and bottom line.
Promoting And Advertising Content
The final step in any content marketing strategy is to get the content in front of the right audience to engage with it. This is where all the hard work in creating the content will be rewarded. Our internet marketing and social media marketing experts devise an advertising and engagement plan to get your target audience to read, engage, and finally take the action you are ultimately desiring. Alongside of generating sales and leads is the effect that this marketing plays on your overall SEO strategy. Doing so will help your website gain SEO signals such as shares and links from other websites that will boost your website’s position in the search engine results.
Let Our Team Create Outstanding Content For Your Website
If your company is looking to increase your website traffic, rankings, and conversions that lead to dollars, then you are at the right place. Set up a time with one of our internet marketing and content specialists to get started or to answer any question you may have in regard to our content marketing services.
